The enterprise-grade behavioral data engine (web, mobile, server-side, webhooks), running cloud-natively on AWS and GCP (by snowplow)

Snowplow Alternatives

Similar projects and alternatives to Snowplow

NOTE: The number of mentions on this list indicates mentions on common posts plus user suggested alternatives. Hence, a higher number means a better Snowplow alternative or higher similarity.

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Reviews and mentions

Posts with mentions or reviews of Snowplow. We have used some of these posts to build our list of alternatives and similar projects. The last one was on 2021-08-08.
  • Announcing Hightouch Audiences: Enabling Marketers to Self-Serve their Data | 2021-08-31
    However Hightouch does not help with event collection: you can still use a CDP or solutions like Snowplow for that.
  • Testing in production: using JSON Schema for 3rd party API response validation | 2021-08-08
    Back in the early years of Snowplow, we adopted a similar approach for our support of 3rd party webhooks[1] as an event stream source supported natively by Snowplow ( (The important background here is that all events and entities flowing through Snowplow are described using versioned JSON Schema).

    We built a kind of Maven Central for 3rd party webhooks' schemas[2], and got to work adding schemas for various popular webhooks, e.g. Sendgrid and Pingdom. But, we never met a single SaaS vendor who was interested in 'adopting' the JSON Schemas for their webhook, let alone publishing versioned JSON Schemas for their whole API. This meant that at Snowplow we have stayed on the hook for keeping these vendors' webhook schema definitions up to date in our registry.

    It's a real tragedy of the commons - oceans of developer time wasted on tedious low-leverage work (updating API client code) so that each SaaS vendor can 'move fast and break things'. The ultimate irony is that if these vendors were to adopt, publish and respect versioned schema definitions internally, using something like OpenAPI, they would see huge productivity gains (think enhanced CI/CD testing, auto-gen of client code etc).


  • Need the advice to choose: FS2 vs ZIO-streams | 2021-07-28
    We were using Spark extensively for many years, transforming JSON and TSV.
  • Junior Data Analyst Role-Must be proficient in snow plowing
    I... assume they mean Snowplow but still this is funny.
  • Sound dampening for TOFU65 in the UK
    Here's his website
  • Is Apple Banning Free Analytics SDKs? | 2021-02-11 | 2021-02-10
    Agree, building this in 2021 is not a good use of engineering time.

    As well as the commercial platforms like Amplitude and Mixpanel, you also have great open-source tools and platforms for mobile and product analytics like PostHog (, Countly ( and Snowplow (

    Disclosure: Snowplow co-founder.

  • F# for fun and profit: Terms and Conditions | 2021-01-01
    I chortled when I saw the health warning against railway-oriented programming. Reading that post deeply influenced (and continues to influence) the architecture of Snowplow ( and I titled a chapter of Event Streams in Action 'Railway-Oriented Processing' ( Thanks Scott.


Basic Snowplow repo stats
5 days ago

snowplow/snowplow is an open source project licensed under Apache License 2.0 which is an OSI approved license.

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