Jupyter Notebook marketing-mix-modeling Projects

Robyn

14 1,035 9.1 Jupyter Notebook

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community. (by facebookexperimental)

Project mention: Mixed Marketing Modeling Approach for attribution? | /r/PPC | 2023-05-02

With all this talk about Google and other platforms deprecating 3P tracking in favor of more aggregate "tracking", my team is considering a marketing mix modeling tool. One that comes to mind is this tool - Robyn

mmm_stan

3 315 0.0 Jupyter Notebook

Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
WorkOS

workos.com sponsored

The modern identity platform for B2B SaaS. The APIs are flexible and easy-to-use, supporting authentication, user identity, and complex enterprise features like SSO and SCIM provisioning.

NOTE: The open source projects on this list are ordered by number of github stars. The number of mentions indicates repo mentiontions in the last 12 Months or since we started tracking (Dec 2020).