Robyn

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community. (by facebookexperimental)

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NOTE: The number of mentions on this list indicates mentions on common posts plus user suggested alternatives. Hence, a higher number means a better Robyn alternative or higher similarity.

Robyn reviews and mentions

Posts with mentions or reviews of Robyn. We have used some of these posts to build our list of alternatives and similar projects. The last one was on 2023-05-02.
  • Mixed Marketing Modeling Approach for attribution?
    2 projects | /r/PPC | 2 May 2023
    With all this talk about Google and other platforms deprecating 3P tracking in favor of more aggregate "tracking", my team is considering a marketing mix modeling tool. One that comes to mind is this tool - Robyn
  • Is Hierarchical Bayesian Modelling used in industry?
    6 projects | /r/datascience | 1 Feb 2023
    Robyn - R Library
  • Can Ads Be GDPR Compliant?
    2 projects | news.ycombinator.com | 8 Jan 2023
    Furthermore, both Google and Meta have quietly conceded that a lot of the digital attribution data they generate is pretty bunk. It’s why Meta developed Robyn, which uses MMM techniques that have long been used to measure effectiveness of traditional channels: https://github.com/facebookexperimental/Robyn
  • Thoughts on Exposure Metrics Based Marketing Mix Modeling (MMM)?
    1 project | /r/datascience | 6 Sep 2022
    Here's my first question - are there other approaches that model media spending and media exposure metrics separately? I have noticed that Robyn has included both exposure metrics and media spending and got them transformed via a non-linear model called the Michaelis-Menten function to establish the spend-exposure relationship, as you can find it here. What if we want, or is it possible to keep only media exposure metrics instead of media spending? If yes, what would be the alternative approaches apart from Logarithmic Regression, Ridge Regression, Bayesian approach, etc?
  • My Favorite Off-the-Shelf Data Science Repos, What Are Yours?
    3 projects | news.ycombinator.com | 22 Jun 2022
    Here are my top off-the-shelf data science models for Marketing. Would be interested which other marketing data science tools you use?

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    Marketing Mix Modeling with Robyn (https://github.com/facebookexperimental/Robyn)

    Less third-party cookie means less attribution models. The answer to this is Marketing Mix Modeling. Marketing mix models are regression models that use statistical probability to calculate the effect size of marketing channels and other independent variables. The advantage is that business context can be modeled much more realistically. For example, Google Searches for the own brand can be integrated to determine the share of the own brand strength in the revenue. Likewise, offline advertising measures can be modeled with other metrics in this context (e.g. offline advertising with GRPs). Robyn takes into account adstock effects, ROAS calculation and multicollinarity in the marketing channels. In addition, with simple functionality, budgets can be optimized using the predictions and results from marketing tests can be integrated into the model for calibration.

  • Marketing Spend Optimization
    1 project | /r/BusinessIntelligence | 7 Jun 2022
    Try this https://facebookexperimental.github.io/Robyn/ And for more advanced project you can try this https://siyasgupte.medium.com/causal-impact-understand-the-inner-workings-to-optimize-your-results-506ed442619
  • data engineering should not be an issue for Data Scientists
    1 project | /r/datascience | 26 May 2022
    For Data Scientists super interesting but still in WiP: We are implementing a advanced Marketing Mix Model soon. It combines bascially Prophet + Ridge Regression + Nevergrad (it is already a R library from Meta: https://github.com/facebookexperimental/Robyn
  • Reviewing Marketing Mix Model - concerned about a few issues...
    1 project | /r/datascience | 20 May 2022
  • Media Mix Modeling. What variables should I use? What would be a good R^2?
    2 projects | /r/datascience | 16 May 2022
    Take a look at Robyn by Facebook Meta, if you haven't
  • Data Science and Marketing
    5 projects | /r/datascience | 13 Apr 2022
    MMM (R): Robyn
  • A note from our sponsor - SaaSHub
    www.saashub.com | 19 Apr 2024
    SaaSHub helps you find the best software and product alternatives Learn more →

Stats

Basic Robyn repo stats
14
1,021
9.2
7 days ago

facebookexperimental/Robyn is an open source project licensed under MIT License which is an OSI approved license.

The primary programming language of Robyn is Jupyter Notebook.

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