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mmm_stan
Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
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InfluxDB
Power Real-Time Data Analytics at Scale. Get real-time insights from all types of time series data with InfluxDB. Ingest, query, and analyze billions of data points in real-time with unbounded cardinality.
Here's an example of using marketing mix modeling to determine ROI for things like sales and marketing budgets. This kind of work would be more valuable in established companies and departments that have the data infrastructure to support it. I'd argue that there's a ton of work involve to get to that point in most companies, though.
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