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EconML reviews and mentions
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[D] What approach to decide which class is most optimal for recovery?
A good package with many of the tools used for this type of problem as well as pretty good documentation about how it all works is https://github.com/microsoft/EconML
- Getting treatment effects from a random forest
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Data Science and Marketing
Uplift Modeling (python): CausalML, EconML
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EconML: A Python Package for ML-Based Heterogeneous Treatment Effects Estimation
Github: https://github.com/microsoft/EconML
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UpliftML: An uplift modeling library that handles web scale datasets
Many libraries have recently emerged that offer implementations of algorithms for heterogeneous treatment effect estimation (or, CATE estimation). The most well-known examples are Microsoft's EconML (https://github.com/microsoft/EconML) and Uber's CausalML (https://github.com/uber/causalml). Existing libraries require all data to fit in memory, which is often a limitation for industry applications on web scale datasets. Booking.com's new library offers similar functionality on top of Spark, enabling web scale uplift modeling.
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[q] before/after test
EconML and CausalLift are pretty good python packages that help you build uplift models. scikit-uplift is a decent sklearn style wrapper package that can be helpful as well. One of the drawbacks of these packages is they only allow for the modeling of a single treatment. mr-uplift is a newer package that allows you to model the multiple treatment effects simultaneously. I haven't used it personally, but it does look fairly interesting.
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[N] Spotify Confidence - open source for analyzing a/b test data
Can't see how this adds to decades of causal inference packages development in stats oriented frameworks like R/Stata/EViews etc and the ongoing effort of porting this to Python. If you want something fancy there's already EconML.
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What are some applications of Data Science in Digital Marketing?
Uplift Modeling - This is a very powerful technique aimed at discovering the customers who are most likely to respond to your marketing efforts. Some good python libraries for this are EconML and mr-uplift
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py-why/EconML is an open source project licensed under GNU General Public License v3.0 or later which is an OSI approved license.
The primary programming language of EconML is Jupyter Notebook.
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