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In terms of software, what you linked used optical tracking. The underlying tech is commonly called machine/computer vision. You can develop your own tracking software, but there's some open source solutions, like OpenCV than make it faster to build apps. (You can use OpenCV with Python bindings to learn the basics somewhat quickly). What you linked uses Kalidokit, an open source solution using TensorFlow.js and Google's MediaPipe.
In terms of software, what you linked used optical tracking. The underlying tech is commonly called machine/computer vision. You can develop your own tracking software, but there's some open source solutions, like OpenCV than make it faster to build apps. (You can use OpenCV with Python bindings to learn the basics somewhat quickly). What you linked uses Kalidokit, an open source solution using TensorFlow.js and Google's MediaPipe.