Media Mix Modeling. What variables should I use? What would be a good R^2?

• mmm_stan

  3 315 0.0 Jupyter Notebook

  Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS

This is a thorough example worked out using a Bayesian google model https://github.com/sibylhe/mmm_stan

• Robyn

  14 1,026 9.2 Jupyter Notebook

  Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community. (by facebookexperimental)

  

Take a look at Robyn by Facebook Meta, if you haven't

• InfluxDB

  www.influxdata.com sponsored

  Power Real-Time Data Analytics at Scale. Get real-time insights from all types of time series data with InfluxDB. Ingest, query, and analyze billions of data points in real-time with unbounded cardinality.

  

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