Google Analytics 4 Has Me So Frustrated, We Built Our Own Analytics Service

1. Plausible Analytics

   1 331 22,797 9.8 Elixir

   Simple, open source, lightweight and privacy-friendly web analytics alternative to Google Analytics.

   

   I've been pretty happy with plausible analytics. They have a hosted solution as well.

   https://github.com/plausible/analytics

2. Stream

   getstream.io featured

   Stream - Scalable APIs for Chat, Feeds, Moderation, & Video. Stream helps developers build engaging apps that scale to millions with performant and flexible Chat, Feeds, Moderation, and Video APIs and SDKs powered by a global edge network and enterprise-grade infrastructure.

   

3. Matomo

   2 157 20,632 9.8 PHP

   Empowering People Ethically 🚀 — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub ⭐️ – Pull Requests welcome!

   

   Not sure how it compares, I set up self hosted matomo (originally named piwik) and it's been running without issue since 2013 or so. https://github.com/matomo-org/matomo. Only useful if what you're running is on php. Probably would've picked a stack today.

4. Umami

   3 130 27,127 9.7 TypeScript

   Umami is a modern, privacy-focused alternative to Google Analytics.

   

   Yep, I just setup Umami (https://umami.is/) yesterday and added it to some properties alongside GA to see how it goes. It's a very simple interface with everything I really need for web analytics so I'm enjoying it so far. I self-hosted so if it sticks around the only thing I might look at is having a replica running for it (already put a high frequency backup in place).

5. Rudderstack

   4 83 4,228 9.7 Go

   Privacy and Security focused Segment-alternative, in Golang and React

   

   In bigger setups, all you want is a data collector and router so that you can feed the data into multiple destinations, depending on the use case. Analytics is just one. Example: https://www.rudderstack.com/ & https://www.rudderstack.com/replace-google-analytics-4-guide...

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