Python marketing-mix-modeling

Open-source Python projects categorized as marketing-mix-modeling
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Topics: Statistics bayesian-regression ols-regression
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Python marketing-mix-modeling Projects

  • Bayesian-Marketing-Mix-Modeling

    The project analyses the impact of different marketing tactics on the sales of items. The problem is a multivariate-modeling problem as there are 3 different tactics of marketing. Since, the impact of marketing medium cannot be negative we will be using Bayesian model for regression.

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NOTE: The open source projects on this list are ordered by number of github stars. The number of mentions indicates repo mentiontions in the last 12 Months or since we started tracking (Dec 2020).

Python marketing-mix-modeling related posts

  • Is Hierarchical Bayesian Modelling used in industry?

    6 projects | /r/datascience | 1 Feb 2023

  • What are some applications of Data Science in Digital Marketing?

    5 projects | /r/datascience | 8 Apr 2021

Index

Project Stars
1 Bayesian-Marketing-Mix-Modeling 4

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