expounder-wordpress VS turtledove

Awesome. Just a heads up, I've already finished it and just submitted it. HOWEVER, the plugin has to be licensed as GPLv2, but it shouldn't affect your license (since it's just using your code as a library). I'd feel better about it (and it will probably be smoother sailing during the review process) if I could submit your names as authors on the plugin.

If you want to be listed as an author, just drop over to https://github.com/withinboredom/expounder-wordpress/tree/ma... and let me know your wordpress.org user names in an issue.

it's unfortunate that the sour response to this impressive privacy work (https://github.com/WICG/turtledove/blob/main/FLEDGE_k_anonym...) will likely lead to people turning it off, and buried in their is the switch for Private State Tokens (https://github.com/WICG/trust-token-api/blob/main/README.md)

It'll be interesting to see how this goes. Google and Mozilla+Meta each have competing standards.

https://github.com/WICG/turtledove

https://blog.mozilla.org/en/mozilla/privacy-preserving-attri...

To my knowledge, Mozilla's design is the only one where someone other than the browser collects & reports on click activity, and with a fairly trustless anonymizing double blind strategy for those intermediaries.

https://github.com/WICG/turtledove/blob/main/FLEDGE_k_anonym...

you can target an Economist reader a week later on a different website. If FLoC works, you can still do that.

https://github.com/WICG/floc won't really let advertisers do that, this is what https://github.com/WICG/turtledove is for

(Disclosure: I work on ads at Google, speaking only for myself)

The issue is that the replacement that are currently in the works (https://github.com/WICG/floc and https://github.com/WICG/turtledove/blob/main/FLEDGE.md) are extremely complex, will still dramatically impact adtech performance and only improve privacy for a very contrived definition of the concept which incidentally benefits once again big tech vendors...

As to the effectiveness of advertising, removing tracking will have a huge impact. And this affects all players in the value chain, not only adtech providers but also publishers and more importantly advertisers which will see their return on ad spent severely impacted. There is a real of loss "social welfare" (I mean in a game-theoretic sense, but also for real if you believe in capitalism) if tracking is disabled.

Check FLEDGE initiative for this case. The mechanism has not been settled yet, but moves in the needed direction: https://github.com/WICG/turtledove/blob/main/FLEDGE.md#11-joining-interest-groups

I think advertising is positive [1] and the role of ads in funding freely-available sites is very important. My current work is primarily on how browsers can allow more private and secure advertising [2][3][4] which I think most people will agree is valuable even if they are less in favor of advertising in general.

At a lower level, I do this job because I'm paid, which allows me to donate. [5] But I wouldn't do this work if I thought it was harmful; there are lots of different kinds of jobs I could take.

[1] https://www.jefftk.com/p/effect-of-advertising

[2] https://github.com/google/fledge-shim

[3] https://github.com/WICG/turtledove/issues/161

[4] https://github.com/WICG/webpackage/issues/624

[5] https://www.jefftk.com/donations

Why do Google's FLoC, TURTLEDOVE, Dovekey, Criteo's SPARROW, Magnite's PARRROT, NextRoll's TERN and Microsoft's PARAKEET all have similar bird-related names? This feels very cruel considering that in most cultures birds often symbolise freedom.