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It'll be interesting to see how this goes. Google and Mozilla+Meta each have competing standards.
https://github.com/WICG/turtledove
https://blog.mozilla.org/en/mozilla/privacy-preserving-attri...
To my knowledge, Mozilla's design is the only one where someone other than the browser collects & reports on click activity, and with a fairly trustless anonymizing double blind strategy for those intermediaries.
They already somewhat have.
View the demo in normal mode at https://fingerprint.com/ and then open it again in Incognito