ads-privacy VS hosts

Floc (not yet implemented): https://github.com/google/ads-privacy/blob/master/proposals/FLoC/FLOC-Whitepaper-Google.pdf

Yeah, didn't word that right. They already do, but the flow of info will be reversed more or less. 3rd party data was where the money was made (still is but that's changing, which is what I'm getting at in general). Now sites generating first party data (which is less extensive - doesn't track your uid with PII across the web [generally speaking]) will be able to sell that data at a premium as 3rd party cookies die but 1st party cookies remain. and this all gets back to the FLoC api.

Main solution for display remarketing will be the Federated Learning of Cohorts, the whitepaper is quite interesting

Why do Google's FLoC, TURTLEDOVE, Dovekey, Criteo's SPARROW, Magnite's PARRROT, NextRoll's TERN and Microsoft's PARAKEET all have similar bird-related names? This feels very cruel considering that in most cultures birds often symbolise freedom.

It's hard to fathom that statement coming from Google, a company that's built an empire by monetizing your browsing data. Looking forward, Temkin says the search giant is planning to use privacy-preserving APIs, like the "Federated Learning of Cohorts API" (FloC), to deliver relevant ads. That solution will rely on groups of users with similar interests, rather than drilling down to your specific behavior.

They're aiming to implement what they called FLoC (Federated Learning of Cohorts) as a solution to avoid the need of third party cookies for ad trackers.Here's the whitepaper.

That's going away, they will (supposedly) no longer have a profile that says TTFV is a golf lover or scotch drinker. But they will be put into a cohort and be targeted that way instead. I, admittedly, don't quite understand how this works, although the white paper seems like it could be helpful.

"Instead, our web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers."

Not by default but a blocklist can be found here https://github.com/StevenBlack/hosts

While it is now unblocked, the Steven Black list has been blocking a lot of innocent CDNs.

jQuery: https://github.com/StevenBlack/hosts/issues/2520

How does this compare to using a hosts file with known ad servers?

like: https://github.com/StevenBlack/hosts

I use the Hosts file to block a ton of ads and that works really well. https://github.com/StevenBlack/hosts Something worth considering if your ad blocker isn't working well.

The no-tracking project used by RaspAP is shutting down, so we took the opportunity to search for open source blocklist alternatives. Among the best is Steven Black's hosts list: https://github.com/StevenBlack/hosts

No idea, api.radar.io is on the block list since January 2020.

The commit's comment is "major update from adaway.org"

https://github.com/stevenblack/hosts/commit/4fa0470

You can also use a declarative adblocker like uBlock Origin Lite [1], which only provides the browser with a list of elements to filter, but doesn't have any permissions to read content or perform requests. Or simply use your hosts file to apply OS-wide filtering with no browser add-ons needed: https://github.com/StevenBlack/hosts

Be aware that if you use these "passive" blocking methods, there are some sites like YouTube where you will see ads, because in these cases it's necessary to actually manipulate page content to hide them. What you can do is use a traditional adblocker but enable it only for these few sites where the declarative approach is not enough, take a look at [2] for more details.

[1] https://github.com/uBlockOrigin/uBOL-home

[2] https://seirdy.one/posts/2022/06/04/layered-content-blocking...

https://github.com/StevenBlack/hosts if you want to do it on your PC.

When I select my custom hosts file, it basically breaks internet. However, if I choose a custom hosts file that is a copy of the dev's default, or if I just add a few lines to it, it will work. If I add too many lines, or use a different hosts file altogether (like the ones recommended by the dev), all connectivity breaks. Of course the latest official LetMeBlock is installed and mDNSResponder killed/restarted. I'm using Dopamine on A12+.