ads-privacy VS turtledove

Floc (not yet implemented): https://github.com/google/ads-privacy/blob/master/proposals/FLoC/FLOC-Whitepaper-Google.pdf

Yeah, didn't word that right. They already do, but the flow of info will be reversed more or less. 3rd party data was where the money was made (still is but that's changing, which is what I'm getting at in general). Now sites generating first party data (which is less extensive - doesn't track your uid with PII across the web [generally speaking]) will be able to sell that data at a premium as 3rd party cookies die but 1st party cookies remain. and this all gets back to the FLoC api.

Main solution for display remarketing will be the Federated Learning of Cohorts, the whitepaper is quite interesting

Why do Google's FLoC, TURTLEDOVE, Dovekey, Criteo's SPARROW, Magnite's PARRROT, NextRoll's TERN and Microsoft's PARAKEET all have similar bird-related names? This feels very cruel considering that in most cultures birds often symbolise freedom.

It's hard to fathom that statement coming from Google, a company that's built an empire by monetizing your browsing data. Looking forward, Temkin says the search giant is planning to use privacy-preserving APIs, like the "Federated Learning of Cohorts API" (FloC), to deliver relevant ads. That solution will rely on groups of users with similar interests, rather than drilling down to your specific behavior.

They're aiming to implement what they called FLoC (Federated Learning of Cohorts) as a solution to avoid the need of third party cookies for ad trackers.Here's the whitepaper.

That's going away, they will (supposedly) no longer have a profile that says TTFV is a golf lover or scotch drinker. But they will be put into a cohort and be targeted that way instead. I, admittedly, don't quite understand how this works, although the white paper seems like it could be helpful.

"Instead, our web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers."

it's unfortunate that the sour response to this impressive privacy work (https://github.com/WICG/turtledove/blob/main/FLEDGE_k_anonym...) will likely lead to people turning it off, and buried in their is the switch for Private State Tokens (https://github.com/WICG/trust-token-api/blob/main/README.md)

It'll be interesting to see how this goes. Google and Mozilla+Meta each have competing standards.

https://github.com/WICG/turtledove

https://blog.mozilla.org/en/mozilla/privacy-preserving-attri...

To my knowledge, Mozilla's design is the only one where someone other than the browser collects & reports on click activity, and with a fairly trustless anonymizing double blind strategy for those intermediaries.

https://github.com/WICG/turtledove/blob/main/FLEDGE_k_anonym...

you can target an Economist reader a week later on a different website. If FLoC works, you can still do that.

https://github.com/WICG/floc won't really let advertisers do that, this is what https://github.com/WICG/turtledove is for

(Disclosure: I work on ads at Google, speaking only for myself)

The issue is that the replacement that are currently in the works (https://github.com/WICG/floc and https://github.com/WICG/turtledove/blob/main/FLEDGE.md) are extremely complex, will still dramatically impact adtech performance and only improve privacy for a very contrived definition of the concept which incidentally benefits once again big tech vendors...

As to the effectiveness of advertising, removing tracking will have a huge impact. And this affects all players in the value chain, not only adtech providers but also publishers and more importantly advertisers which will see their return on ad spent severely impacted. There is a real of loss "social welfare" (I mean in a game-theoretic sense, but also for real if you believe in capitalism) if tracking is disabled.

Check FLEDGE initiative for this case. The mechanism has not been settled yet, but moves in the needed direction: https://github.com/WICG/turtledove/blob/main/FLEDGE.md#11-joining-interest-groups

I think advertising is positive [1] and the role of ads in funding freely-available sites is very important. My current work is primarily on how browsers can allow more private and secure advertising [2][3][4] which I think most people will agree is valuable even if they are less in favor of advertising in general.

At a lower level, I do this job because I'm paid, which allows me to donate. [5] But I wouldn't do this work if I thought it was harmful; there are lots of different kinds of jobs I could take.

[1] https://www.jefftk.com/p/effect-of-advertising

[2] https://github.com/google/fledge-shim

[3] https://github.com/WICG/turtledove/issues/161

[4] https://github.com/WICG/webpackage/issues/624

[5] https://www.jefftk.com/donations

Why do Google's FLoC, TURTLEDOVE, Dovekey, Criteo's SPARROW, Magnite's PARRROT, NextRoll's TERN and Microsoft's PARAKEET all have similar bird-related names? This feels very cruel considering that in most cultures birds often symbolise freedom.