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It could work as PLC. The main feature it will be opensource and it is based on opensource technology (EspHome for firmware, HomeAssistant for as a home automation software). The main use-cases are listed on the website and are similar to Loxone - controlling wall-switches, reading sensors, driving LED (both addressable and analog), driving relays and other load, reading data from smart meters, etc.
You can absolutely win in the market if you make it fully compatible with Matter, the one smart home standard to rule them all; buildwithmatter.com