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Compare the two homepages without cookies [1][2]. The rounded buttons in orange instead of Twitter-blue. The footer nagbar. The similar navigation menu.
Following the whole banning-saga my impression was that Notes was a genuine extension of the Substack platform, but it being a visual clone explains why such a tantrum was thrown by Musk.
[1] https://twitter.com/
[2] https://substack.com/notes