A/B Testing in Rails

• Split

  1 2,698 6.4 Ruby

  :chart_with_upwards_trend: The Rack Based A/B testing framework (by splitrb)

  

With customer retention and engagement as the goal business try different forms and techniques in order to attain maximum conversion and retention on any digital platform. Ranging from making the most complex decisions about an articulate user experience to minor things like changing the colour and positioning of text, images, buttons etc. This gave rise to the concept of split testing or commonly referred to as A/B Testing in the world of product development. Recently I explored Rails ability to perform an A/B Test with in the framework. Surprisingly it turned out to be super easy and flexible to spin up an A/B Test experiment in rails using it's gem called Split. This blog is all I did to enable rails application to perform an A/B Test on any scenario.

• InfluxDB

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  Power Real-Time Data Analytics at Scale. Get real-time insights from all types of time series data with InfluxDB. Ingest, query, and analyze billions of data points in real-time with unbounded cardinality.

  

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