retentioneering-tools VS orange

Here are my top off-the-shelf data science models for Marketing. Would be interested which other marketing data science tools you use?

Product Recommendation on Your Website with Metarank (https://github.com/metarank/metarank)

Metarank is a tool that helps you easily build an advanced recommendation engine for your products or content on your website. To get started you only need historical performance data of your products (e.g. number of clicks) and additional metadata like product rating, genre, ingredients or price. In a YAML file, you define the features and the model parameters (e.g. number of iterations, modeling technique). The API service integrates with Apache Flink and can be easily integrated into Kubernetes clusters.

User Journey Analysis on your Website with Retentioneering (https://github.com/retentioneering/retentioneering-tools)

Retentioneering helps you to understand the user journey on your website. Retentioneering is a Python library that allows you to easily connect your Google Analytics data (in Bigquery). You define user-id, event-type and time stamp. From this data input a comprehensive graph network is created with gains and losses as you know it from a customer journey. In addition, customer segments are created that have a similar customer journey. This reduces the complexity of a purely descriptive view of the data.

Marketing Mix Modeling with Robyn (https://github.com/facebookexperimental/Robyn)

Less third-party cookie means less attribution models. The answer to this is Marketing Mix Modeling. Marketing mix models are regression models that use statistical probability to calculate the effect size of marketing channels and other independent variables. The advantage is that business context can be modeled much more realistically. For example, Google Searches for the own brand can be integrated to determine the share of the own brand strength in the revenue. Likewise, offline advertising measures can be modeled with other metrics in this context (e.g. offline advertising with GRPs). Robyn takes into account adstock effects, ROAS calculation and multicollinarity in the marketing channels. In addition, with simple functionality, budgets can be optimized using the predictions and results from marketing tests can be integrated into the model for calibration.

I know I've tooted its horn before, but Orange3 is a pretty neat Python-based GUI platform that makes this and a metric buttload of other statistical/ML techniques available to non-programmer types.

Just watch out for null character `x00` in the corpus. That always seems to kill it stone dead.

https://orangedatamining.com/

https://orange3.readthedocs.io/projects/orange-visual-progra...

For all you folks who aren't ace programmer types, the Orange3[1] platform gives you a very miniaturized[2] ability to turn out these sorts of visualizations very rapidly. It's not the most stable thing in the world, but the node-based ML workflow designer is worth the price of admission all by itself.

[1] https://orangedatamining.com/

[2] The Wikipedia extension in Text limits each search result to 25 articles, so sucking all of Wikipedia is . . well, Orange text analytics crashes when I look at it sideways with a null character, so let's not think about what would happen.

First is identifying the "similar" things in a corpus. Best way I know to do that, for non-programmer audiences, is the Orange Data Mining tool, which gives you a node-based text mining interface to perform statistical analysis on text. Hierarchical Clustering shows - very rapidly - how similar your "modules" are, which ones are most similar. There's many other techniques (semantic viewer, similarity hash, etc) as well - the right one will depend on how your content is laying about.

Both tools are ripoffs of a data mining framework named Orange 3

You should also check out Orange Data Mining, it allows to create a lot of charts, filter data from a chart to another, build ML models, predictions and a lot more. And you can do it with zero code.

You can start with a free GUI based tool Orange. It is a component based data science workflow tool, which you can use to handle 60-75% of the traditional data science tasks from classification, regression, to basic neural networks.