ads-privacy VS sparrow

Floc (not yet implemented): https://github.com/google/ads-privacy/blob/master/proposals/FLoC/FLOC-Whitepaper-Google.pdf

Yeah, didn't word that right. They already do, but the flow of info will be reversed more or less. 3rd party data was where the money was made (still is but that's changing, which is what I'm getting at in general). Now sites generating first party data (which is less extensive - doesn't track your uid with PII across the web [generally speaking]) will be able to sell that data at a premium as 3rd party cookies die but 1st party cookies remain. and this all gets back to the FLoC api.

Main solution for display remarketing will be the Federated Learning of Cohorts, the whitepaper is quite interesting

Why do Google's FLoC, TURTLEDOVE, Dovekey, Criteo's SPARROW, Magnite's PARRROT, NextRoll's TERN and Microsoft's PARAKEET all have similar bird-related names? This feels very cruel considering that in most cultures birds often symbolise freedom.

It's hard to fathom that statement coming from Google, a company that's built an empire by monetizing your browsing data. Looking forward, Temkin says the search giant is planning to use privacy-preserving APIs, like the "Federated Learning of Cohorts API" (FloC), to deliver relevant ads. That solution will rely on groups of users with similar interests, rather than drilling down to your specific behavior.

They're aiming to implement what they called FLoC (Federated Learning of Cohorts) as a solution to avoid the need of third party cookies for ad trackers.Here's the whitepaper.

That's going away, they will (supposedly) no longer have a profile that says TTFV is a golf lover or scotch drinker. But they will be put into a cohort and be targeted that way instead. I, admittedly, don't quite understand how this works, although the white paper seems like it could be helpful.

"Instead, our web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers."

Why do Google's FLoC, TURTLEDOVE, Dovekey, Criteo's SPARROW, Magnite's PARRROT, NextRoll's TERN and Microsoft's PARAKEET all have similar bird-related names? This feels very cruel considering that in most cultures birds often symbolise freedom.