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SurveyJS
Open-Source JSON Form Builder to Create Dynamic Forms Right in Your App. With SurveyJS form UI libraries, you can build and style forms in a fully-integrated drag & drop form builder, render them in your JS app, and store form submission data in any backend, inc. PHP, ASP.NET Core, and Node.js.
Congrats on the launch! Hightouch looks great and this need is real. Things seem to be going well, so I don't think I'm taking too much away by mentioning that we have been been working on Grouparoo, an open source alternative that solves similar pain points.
A few differences: git developer workflow focused (branches, CI, PRs, etc), ability to self host, segmentation in destinations (tagging people in mailchimp based on rules, for example)
https://www.grouparoo.com