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"At this point if you have even the most basic connections (US bank account, home owner, gps, insurance, a car) the more sophisticated tracking methods can still learn about you and reach you with a decent success rate."
Lots of younger people I know do not have all of the above.
"It's just that most companies are using crap ad tech."
As an unwise HN commenter once said, "The market has spoken." :)
"... and reach you with a decent success rate."
How effective is "decent".
I am kidding of course.
No doubt people are working hard trying to improve surveillance and are making progress against users who havent a clue whats going on, nor any interest in getting one. Kudos for the easy victory. Like shooting fish in a barrel.
But whats the point in trying to surveil someone like Mr Peguero.
And even if surveillance succeeds against someone blocking Google IPs, then what. Whats the end game.
Anyone who is willing to take the time to block block Google with a firewall is unlikely to be a very profitable ad target.
These individuals are proactively saying, "No, thank you." (The OP is actually saying "FU".)
Personally I find its quite easy to control/limit/stop data transfer initiated by websites/popular_browsers using a forward proxy. And I can use AI, too.
However I think blocking 8.8.8.8 and other Google IPs at the firewall is also good practice, not necessarily to stop ads/tracking by websites but to limit the users resources available to Google. Given their incentives and the fact we as users do not pay them like advertisers do, I think its naive to trust Google's employees will, for example, always honour the system DNS settings.
Unrelated but its possible that many OpenWRT users using default settings are actually pinging 8.8.8.8
https://github.com/openwrt/packages/blob/master/net/mwan3/fi...
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