Make images smaller using best-in-class codecs, right in the browser.
We added a preview of the JPEG-XL encoder to https://squoosh.app (and WebPv2) so you can try it with your own images.
In my experience, AVIF tends to outperform JXL in most web use-cases. However, for cases where the image should be really high quality (where the image is core content, like Flickr or Unsplash), the winner is less clear. Also, at those kinds of sizes, JPEG-XL's progressive rendering becomes an important factor.
But seriously, there's so much hype around these image formats, the best thing to do is to test it with your own images and your own eyes.
webp for the Windows build of ImageMagick
WebP and AV1 are patent-encumbered as well.
Google provides a royalty-free patent license, which can be revoked.
Similarly, AOMedia has a "royalty-free patent licensing commitment from all AOMedia members", but that doesn't mean that AV1 users won't have to licence patents from non-members.
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The official GitHub mirror of the Chromium source
>You know, I don't really personally care if the successor to JPEG is AVIF (based on AV1), HEIF (based on h.265, pushed by Apple), or WebP (based on V8).
You should care, because those formats aren't equivalent. In many important cases, WebP performs worse than the good old JPEG. It's popular mainly because of Google's brand and cargo culting. HEIF is doomed because it isn't royalty-free.
In my opinion, JPEG XL is the most interesting new format. Cloudinary published many blogposts comparing JPEG XL to the other formats, for example: . I really recommend reading them.
BTW, Chromium has recently added support for JPEG XL decoding. It's currently hidden behind a feature flag.
 - In medium to large BPP photographic images (which, I believe, is the most common use of lossy image compression) and in generation loss tests.
Easy responsive images for Jekyll.
AV1 Image File Format Specification - ISO-BMFF/HEIF derivative
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