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It is a misconception that Adobe's models have not been trained on copyrighted work. Nobody should be repeating their marketing claims.
Adobe has not shown how they train the text encoders in Firefly, or what images were used for the text-based conditioning (i.e. "text to image") part of their image generation model. They are almost certainly using CLIP or T5, which are trained on LAION2b, an image dataset with the very problems they are trying to address, C4 (a text dataset similarly encumbered) and similar.
I welcome anyone who works at Adobe to simply answer this question of how they trained the text encoders for text conditioning and put it to rest. There is absolutely nothing sensitive about the issue, unless it exposes them in a lie.
So no chance. I think it's a big fat lie. They'd have to have made some other scientific breakthrough, which they didn't.
Using information from https://openai.com/research/clip and https://github.com/mlfoundations/open_clip, it's possible to investigate the likelihood that using just their stock image dataset, can they make a working text encoder?
It's certainly not impossible, but it's impracticable. On 248m images (roughly the size of Adobe Stock), CLIP gets 37% on ImageNet, and on the 2000m from LAION, it performs 71-80%. And even with 2000m images, CLIP is substantially worse performing than the approach that Imagen uses for "text comprehension," which relies on essentially many billions more images and text tokens.