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I am not a JS developer, but in some tech areas there are niches with relatively fewer developers competing for the same position.
I don't know if this is actually a niche, but since I don't see it mentioned frequently on HN, perhaps you could have a look at Google Apps Script [0], which is basically JS for automating and extending Google Docs (Docs, Sheets, Forms, Slides), and integrating them into GCP. Tons of companies have whole departments living inside Google Docs, so I imagine they would pay for software making their lives easier. I would but I currently don't have the budget for it, so I am writing short scripts myself. Curiously, Bard and ChatGPT produce really bad Apps Scripts code, which would be to your advantage.
When I occasionally hire people, I do look at their repos to see how good they are in a specific language. Specifically, how easy to follow and idiomatic their code is, what the quality of their comments and documentation is, are there any tests, even if very rudimentary. I particularly enjoy original projects like home automation, custom keyboard firmware, an alternative Netflix UI, a ggplot extension, a basic Python wrapper for some overly-complicated API vs. your typical to-do app or yet another analysis of the Bike Sharing dataset. I don't expect all people to have public repos or FLOSS contributions because not everyone has the time for that. However, if you wanted to demonstrate skills in a technology you haven't used professionally, I think it is a good idea.
0. https://developers.google.com/apps-script