lob-openapi VS Ghost

Lob was started by two developers who needed to solve a problem, and direct mail APIs were the answer; the goal was to make sending mail just as easy as sending an email. This is a fun personal use case, but Lob is meant to automate direct mail—postcards, letters, checks, self-mailers, and more—at scale. Just like email, each mailpiece can be highly personalized, and for advanced tiers, Mail Analytics is available for each mailpiece to track each postcard along its journey to delivery (and if you included a QR code, you could even track open rate). Check out Lob.com if you want to learn more.

An example of a populated JSON Body could look something like the following. (You can find more information on each of these fields in Lob’s API documentation.)

*To learn more about Lob, visit our developer portal; you can create an account and snag your API keys to try at no cost. You can also dive into our API docs here.

To demonstrate our point, we built a website for a fictitious real estate company displaying information and photos of agents as well as properties for sale. We extended the website by adding a form for the real estate marketing team to use. They could select agents and properties, as well as customize the headline, fonts, and colors—then preview the postcard. All of this was powered by Strapi on the backend and Lob’s direct mail APIs.

Clever uses of a Lob API included an integration with Modzy to analyze the sentiment of letters created with Lob, another built a health care website that included the ability to use the Lob API to mail well wishes to loved ones. The winner, Cali-Eco, built a website to educate visitors about environmental issues, and integrated the Lob API to send out custom postcards about relevant issues to users. On the frontend they used Figma for the rough draft of the website template, NicePage for the building blocks of the final draft site, and VSCode to edit the HTML, CSS, JavaScript, and jQuery. Backend technologies included Python, Flask—and the Lob API.

The form only captures the essential parameters the Lob Print & Mail API requires for sending checks. You can check out Lob’s documentation for optional parameters to customize the form further.

The presentation layers available to headless CMSs need not be digital. For example, with Lob’s Automated Direct Mail Platform, your headless CMS can use print mail as a presentation layer as easily as it sends emails. Lob APIs are widely available, continuously updated, and scalable. Print mail is one of two primary services Lob APIs offer, the other being address verification for US and international locations.

Lob’s API specification is a multifile spec organized semantically, by resource, instead of syntactically, by OpenAPI element. Organizing the spec semantically reduces cognitive friction, helping developers reason from interaction (endpoints) to data (and process) design.

Diversifying a lot. Next acquisition will be Ghost(https://ghost.org/) I bet. Similar DNA, fits in the portfolio (If they are trying to match the feature set of Google) and have no VC backing.

For example, if you are in a country where you can accept Stripe and are publishing a newsletter through, Substack or using the Ghost platform, enabling the ability to accept payments is a few clicks away. For those who cannot accept payment with Stripe, well, you are up the creek without a paddle. I do not know about you, but I see that as a barrier to access.

This response from one of the Tea developers seems disingenuous https://github.com/TryGhost/Ghost/pull/19743#issuecomment-19...

How could they not have predicted this outcome?

glee our dev friendly blogging setup has been undergoing a huge transformation for the last few weeks. For those who don't know, glee is a simple open source CLI tool that converts markdown posts into ghost blog posts. Check out the glee demo video when you have a moment! glee: Dev-friendly Blogging Setup

Ghost: The Underground Storyteller

Ghost is used by creators to run their own website to publish private content

Not the OP but it looks to be https://ghost.org/

I use it as well for a small development blog and it's been an enjoyable experience

PlanetScale and Ghost were previously incompatible due to differences in their support for foreign key constraints. With PlanetScale now supporting foreign key constraints, a seamless collaboration between the two is achievable. Nonetheless, there remain minor incompatibilities that require resolution.

I'm a big fan of Ghost for new blogs https://github.com/tryghost/ghost

Ghost -