lob-node VS lob-openapi

DirectMailManager.com is a good alternative to Lob which can lower those rates to $0.56-86 cents an address vs $1.

They posted elsewhere on the page that it was lob.com :)

Have used https://lob.com/ for years. Waaaay cheaper than mailform, and has been very reliable at the relatively high volumes we send.

If you’d rather retrieve recipient addresses and merge variables from a CSV file, read Lob’s SDK documentation for more information. For example, this demonstration shows how to dynamically create sample billing letters with merge variables using Lob's Letter API.

Lob was started by two developers who needed to solve a problem, and direct mail APIs were the answer; the goal was to make sending mail just as easy as sending an email. This is a fun personal use case, but Lob is meant to automate direct mail—postcards, letters, checks, self-mailers, and more—at scale. Just like email, each mailpiece can be highly personalized, and for advanced tiers, Mail Analytics is available for each mailpiece to track each postcard along its journey to delivery (and if you included a QR code, you could even track open rate). Check out Lob.com if you want to learn more.

An example of a populated JSON Body could look something like the following. (You can find more information on each of these fields in Lob’s API documentation.)

*To learn more about Lob, visit our developer portal; you can create an account and snag your API keys to try at no cost. You can also dive into our API docs here.

To demonstrate our point, we built a website for a fictitious real estate company displaying information and photos of agents as well as properties for sale. We extended the website by adding a form for the real estate marketing team to use. They could select agents and properties, as well as customize the headline, fonts, and colors—then preview the postcard. All of this was powered by Strapi on the backend and Lob’s direct mail APIs.

Clever uses of a Lob API included an integration with Modzy to analyze the sentiment of letters created with Lob, another built a health care website that included the ability to use the Lob API to mail well wishes to loved ones. The winner, Cali-Eco, built a website to educate visitors about environmental issues, and integrated the Lob API to send out custom postcards about relevant issues to users. On the frontend they used Figma for the rough draft of the website template, NicePage for the building blocks of the final draft site, and VSCode to edit the HTML, CSS, JavaScript, and jQuery. Backend technologies included Python, Flask—and the Lob API.

The form only captures the essential parameters the Lob Print & Mail API requires for sending checks. You can check out Lob’s documentation for optional parameters to customize the form further.

The presentation layers available to headless CMSs need not be digital. For example, with Lob’s Automated Direct Mail Platform, your headless CMS can use print mail as a presentation layer as easily as it sends emails. Lob APIs are widely available, continuously updated, and scalable. Print mail is one of two primary services Lob APIs offer, the other being address verification for US and international locations.

Lob’s API specification is a multifile spec organized semantically, by resource, instead of syntactically, by OpenAPI element. Organizing the spec semantically reduces cognitive friction, helping developers reason from interaction (endpoints) to data (and process) design.