privacy-preserving-ads
Privacy-Preserving Ads (by WICG)
Our great sponsors
ads-privacy | privacy-preserving-ads | |
---|---|---|
16 | 8 | |
296 | 92 | |
1.4% | - | |
6.4 | 5.9 | |
about 1 month ago | 11 days ago | |
Apache License 2.0 | GNU General Public License v3.0 or later |
The number of mentions indicates the total number of mentions that we've tracked plus the number of user suggested alternatives.
Stars - the number of stars that a project has on GitHub. Growth - month over month growth in stars.
Activity is a relative number indicating how actively a project is being developed. Recent commits have higher weight than older ones.
For example, an activity of 9.0 indicates that a project is amongst the top 10% of the most actively developed projects that we are tracking.
Stars - the number of stars that a project has on GitHub. Growth - month over month growth in stars.
Activity is a relative number indicating how actively a project is being developed. Recent commits have higher weight than older ones.
For example, an activity of 9.0 indicates that a project is amongst the top 10% of the most actively developed projects that we are tracking.
ads-privacy
Posts with mentions or reviews of ads-privacy.
We have used some of these posts to build our list of alternatives
and similar projects. The last one was on 2021-06-01.
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If anything I've learned in marketing is that nobody knows anything except the algorithm - Another Performance Max post
Floc (not yet implemented): https://github.com/google/ads-privacy/blob/master/proposals/FLoC/FLOC-Whitepaper-Google.pdf
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Firefox now blocks cross-site tracking by default in private browsing
Yeah, didn't word that right. They already do, but the flow of info will be reversed more or less. 3rd party data was where the money was made (still is but that's changing, which is what I'm getting at in general). Now sites generating first party data (which is less extensive - doesn't track your uid with PII across the web [generally speaking]) will be able to sell that data at a premium as 3rd party cookies die but 1st party cookies remain. and this all gets back to the FLoC api.
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What will Happen to Google Display Ads in 2022?
Main solution for display remarketing will be the Federated Learning of Cohorts, the whitepaper is quite interesting
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What is going on with "birds" names for the new generation of ad targeting technologies?
Why do Google's FLoC, TURTLEDOVE, Dovekey, Criteo's SPARROW, Magnite's PARRROT, NextRoll's TERN and Microsoft's PARAKEET all have similar bird-related names? This feels very cruel considering that in most cultures birds often symbolise freedom.
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Google plans to stop targeting ads based on your browsing history
It's hard to fathom that statement coming from Google, a company that's built an empire by monetizing your browsing data. Looking forward, Temkin says the search giant is planning to use privacy-preserving APIs, like the "Federated Learning of Cohorts API" (FloC), to deliver relevant ads. That solution will rely on groups of users with similar interests, rather than drilling down to your specific behavior.
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Google to stop selling ads based on your browsing history and drop cookies support for Chrome citing privacy concerns
They're aiming to implement what they called FLoC (Federated Learning of Cohorts) as a solution to avoid the need of third party cookies for ad trackers.Here's the whitepaper.
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Google's article yesterday on new privacy practices. What exactly are the implications for Adwords?
That's going away, they will (supposedly) no longer have a profile that says TTFV is a golf lover or scotch drinker. But they will be put into a cohort and be targeted that way instead. I, admittedly, don't quite understand how this works, although the white paper seems like it could be helpful.
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Google to Stop Selling Targeted Ads Based on Browsing History
"Instead, our web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers."
- The Federated Learning of Cohorts (FLoC) API is a privacy preserving mechanism proposed within the Chrome Privacy Sandbox. The goal of the FLoC API is to preserve interest based advertising, but to do so in a privacy-preserving manner.
privacy-preserving-ads
Posts with mentions or reviews of privacy-preserving-ads.
We have used some of these posts to build our list of alternatives
and similar projects. The last one was on 2022-02-14.
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Whats going on with Firefox?
There's a lot of anger here, which is understandable, but Microsoft has its own private ads proposal: https://github.com/WICG/privacy-preserving-ads/blob/main/Parakeet.md
- Mozilla partners with Facebook to create "privacy preserving advertising technology"
- I Work on Ads at Google
- Microsoft's Parakeet Proposal to Replace Cross-Site Tracking for Ads
- Parakeet
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WordPress Proposal to Treat Google's FLoC as a Security Concern
Chrome is not the only browser working on more advertising-specific APIs as more-private replacements for third-party cookies. For example, Edge is proposing PARAKEET [1] for remarketing, and Safari has implemented an initial conversion tracking API [2].
[1] https://github.com/WICG/privacy-preserving-ads/blob/main/Par...
[2] https://webkit.org/blog/8943/privacy-preserving-ad-click-att...
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What is going on with "birds" names for the new generation of ad targeting technologies?
Why do Google's FLoC, TURTLEDOVE, Dovekey, Criteo's SPARROW, Magnite's PARRROT, NextRoll's TERN and Microsoft's PARAKEET all have similar bird-related names? This feels very cruel considering that in most cultures birds often symbolise freedom.
What are some alternatives?
When comparing ads-privacy and privacy-preserving-ads you can also consider the following projects:
ip-blindness
floc - This proposal has been replaced by the Topics API.
turtledove - TURTLEDOVE
vanced-website-v2 - Source Code of the Vanced Website
identity-gatekeeper
privacytools.io - 🛡🛠You are being watched. Protect your privacy against global mass surveillance.
proposals - This repository is to discuss proposals before they've been spun off into their on repository.
Firefox-UI-Fix - 🦊 I respect proton UI and aim to improve it.
sparrow
ads-privacy vs ip-blindness
privacy-preserving-ads vs ip-blindness
ads-privacy vs floc
privacy-preserving-ads vs floc
ads-privacy vs turtledove
privacy-preserving-ads vs turtledove
ads-privacy vs vanced-website-v2
privacy-preserving-ads vs identity-gatekeeper
ads-privacy vs privacytools.io
privacy-preserving-ads vs proposals
ads-privacy vs Firefox-UI-Fix
privacy-preserving-ads vs sparrow