Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
Why do you think that https://github.com/paul-buerkner/brms is a good alternative to mmm_stan
Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
Why do you think that https://github.com/paul-buerkner/brms is a good alternative to mmm_stan