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IMO Hype is similar to Flash and After Effects in that it has a timeline-based GUI that's easy to grasp. So for the generation of Flash developers who were left in the lurch after 2012, it was a great option. It also has a code editor view that allows you to write custom JS for functions that aren't related to animation (e.g. a countdown timer).
It's a pretty niche tool these days as animation on the web is unfortunately rare, and game design has shifted to Unity. Those were Flash's biggest use cases.
From what I've seen, animators today create them in Adobe After Effects, then pass that through a library called Lottie[0] which exports to JSON, and can then be implemented in HTML. That might be the market you could try targeting.
[0] https://airbnb.io/lottie/#/