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On a semi related note, WordPress recently acquired an activitypub plugin that does exactly what it sounds like. [0]
So as a corporation you don't really need a mastodon instance to broadcast your stuff. I think most organisations will go this route. (and i suspect threads hopes to piggyback of this for content).
[0] https://wordpress.org/plugins/activitypub/
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Hence, a higher number means a more popular project.