Google asks websites to kindly not break its shiny new targeted-advertising API

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  • topics

    The Topics API

  • Yes, if you assume the people who designed this API were idiots, and everyone who reviewed the proposals were idiots, that could be possible outcome. (Not a likely outcome, mind you, because it'd be an incredibly low-value and low-yield attack). But why just assume that, rather than read the actual proposal?

    In reality, the topics come from a predefined taxonomy[0] that certainly won't include topics like "bondage", nor (by policy) other kinds of sensitive PII. Additionally the system inserts noise into the system (5% of the time the topic will be a random choice rather than one of your actual inferred topics of interest), so that you can't actually infer the user's real interests from a single ad click like that.

    [0] https://github.com/patcg-individual-drafts/topics/blob/main/...

    [1] https://developer.chrome.com/docs/privacy-sandbox/topics/ove...

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