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ads-privacy reviews and mentions
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Firefox now blocks cross-site tracking by default in private browsing
Yeah, didn't word that right. They already do, but the flow of info will be reversed more or less. 3rd party data was where the money was made (still is but that's changing, which is what I'm getting at in general). Now sites generating first party data (which is less extensive - doesn't track your uid with PII across the web [generally speaking]) will be able to sell that data at a premium as 3rd party cookies die but 1st party cookies remain. and this all gets back to the FLoC api.
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What is going on with "birds" names for the new generation of ad targeting technologies?
Why do Google's FLoC, TURTLEDOVE, Dovekey, Criteo's SPARROW, Magnite's PARRROT, NextRoll's TERN and Microsoft's PARAKEET all have similar bird-related names? This feels very cruel considering that in most cultures birds often symbolise freedom.
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Google's article yesterday on new privacy practices. What exactly are the implications for Adwords?
That's going away, they will (supposedly) no longer have a profile that says TTFV is a golf lover or scotch drinker. But they will be put into a cohort and be targeted that way instead. I, admittedly, don't quite understand how this works, although the white paper seems like it could be helpful.
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Google to stop selling ads based on your browsing history and drop cookies support for Chrome citing privacy concerns.
>"Instead, our web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers."
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Google to stop selling ads based on your specific web browsing
Yep, they're likely referring to FLoC (Federated Learning of Cohorts) https://github.com/google/ads-privacy/blob/master/proposals/...
Make no mistake - as far as I can tell, this preserves Google's ability to track that you are, say, a new parent because you've searched for baby clothes. What it won't know is which new parent you are. The system is designed to give probabilistic assurances of k-anonymity. But Google will no doubt tune those "cohort" memberships, and the value of "k," to capture the vast majority of current advertiser needs, while still being able to communicate to antitrust inquiries and the public that they are not giving people unique identifiers. If anything, it hurts their competition more than it would hurt them, because it allows them to thread the needle in a privacy-conscious world.
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Google's Decision is In: FLoC Will Replace Third-Party Cookies - Video Ad News
In fact, digging into the whitepaper (https://github.com/google/ads-privacy/blob/master/proposals/FLoC/FLOC-Whitepaper-Google.pdf) I misunderstood the best performing classification routine.
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A note from our sponsor - WorkOS
workos.com | 28 Mar 2024
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google/ads-privacy is an open source project licensed under Apache License 2.0 which is an OSI approved license.