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At the very least professional brands use high quality stock imagery or their own photography that is well-lit and high resolution. Having an image style guide is really helpful in ensuring that every time you select imagery it is aligned to your brand and creating a mood board for this can be a great place to start. Similarly, any videos shot should be well-lit with clear sound and not shaky or blurry to give them a professional edge (some sources for free high quality stock images and videos Unspalsh Pexels).
Brands that look and feel professional have a holistic brand identity. This means they don’t just visually communicate their branding through colors, fonts, logo and imagery. They also send important cues about who they are, who they are for and what they do through non-visual parts of their brand such as values, tone and personality. This holistic approach to branding ensures all communications are aligned, ready for you to start growing your brand. One easy way to achieve this is to start by defining your Brand Personality and then choosing colors, fonts and tone of voice that align with that personality. You can do this by brain-dumping action words you want people to associate with your brand or take this brand personality quiz to get a free brand personality profile with associated colors, fonts and tone of voice.Here are other free resources to browse color palettes (Coolors) and free fonts (Google Fonts Pangram ).