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This thread has a lot of great suggestions conceptually. But to give a concrete tool. I'd recommend everyone always run all of your images through Squoosh for raster images (jpg, png, etc) or SVGOMG for vector images (svg). These tools give you a ton of options to visually compare the quality and file size of your images with different file formats, compression settings, and more. You'll find that playing around with those settings can often save 80%+ on a totally unoptimized image without it looking any different. Especially a photograph as those have a ton of room for optimizations usually.
This thread has a lot of great suggestions conceptually. But to give a concrete tool. I'd recommend everyone always run all of your images through Squoosh for raster images (jpg, png, etc) or SVGOMG for vector images (svg). These tools give you a ton of options to visually compare the quality and file size of your images with different file formats, compression settings, and more. You'll find that playing around with those settings can often save 80%+ on a totally unoptimized image without it looking any different. Especially a photograph as those have a ton of room for optimizations usually.