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One thing that I don't really like is when people take care of the whimsical before taking care of the basics, good design, good UX, properly-tested software, good docs and good support.
For example, on this page, the links, the first quote and the image captions don't respect the minimum contrast rules for accessibility. Lots of images don't have an alternative text. Image captions are right-aligned, which could be a style thing, but looks weird. On the good side of things, the performance is good, 95 according to Lighthouse.
The article seems to agree with me, as Henry, the vacuum, is better on a technical level than the vacuum it replaced. When people are using a website, they are trying to do something. I get frustrated by tools that get in my way.
I also think that different people have different degrees of tolerance/liking of whimsical. Flow Club or the Hype Goblin don't resonate with me at all, they alienate me.
My personal preference is simple and clean-looking design, like for example https://www.gov.uk/. It's not cold, but it also doesn't try to pretend that it's a good friend when we don't even know each other.
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