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The consultancy I worked for didn't sell or promote that kind of tech, but I still got exposed to it at various clients. Seems like a top-down approach, some upper manager saw the cool tool and bought it, demanding the devs use it no matter the fit.
Instead of these heavy systems, my favorite has been https://www.sanity.io/ . Headless is the way to go, when your anyways building a custom frontend.
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Tens of billions, if not more, at Google: https://killedbygoogle.com/
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