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Not a lot of people know about Chinese Hip-Hop and C-POP because they just simply never looked into it. Then they think that somehow China's music industry and China soft power is weak. I have seen some comments on here on AI before of people sh*itting on the China entertainment industry thinking its weak when compared to K-Pop. The only issue is that China is not actively promoting is culture on wide scale outward to the West when compared to South Korea but globalization through internet is already exposing a lot of people to the Chinese entertainment industry especially music. China soft power is not weak, its strong and flourishing in China as China itself is a superpower. I encourage people to try to get on WEIBO. Billibilli and YOUKU is also one the most available Chinese video sharing websites anyone can access outside of China.