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If you are using Windows, either use the Windows Subsystem for Linux and install Ruby like one would on Linux. Or just use the OneClick RubyInstaller which allows for easy installation of Ruby on Windows. Also see https://www.reddit.com/r/pdf/comments/l1tbcm/batch_convert_pdf_files/gk9qd6n/?utm_source=reddit&utm_medium=web2x&context=0 for a step-by-step guide.
If you want any linux user to even consider using you package, take a look at flatpaks - https://flatpak.org/. Its basically a package manager that works for most linux distributions and make your program easier to discover if you publish on flathub.org . I prefer comand line utilities, but I can see more casual users who work with pdfs all the time, wanting to have a tool like the one you are offering.