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I see two approaches: Julia in Excel - extending Excel with Julia snippets - or total replacement. The former is likely easier to sell but doesn’t fundamentally change the Excel-first mentality. Is also possibly bound to fail because as a snippet contributor is a much smaller project everyone with desire for more power is aiming to shoot down. The latter is a total rework of existing workflows with all the complexity and opportunities of it.
ClipData.jl is really useful for inter-interoperability with excel.
Fons van der Plas (the main developer of Pluto.jl) has expressed a few times that he would like to get Pluto closer to Excel (for example, https://github.com/fonsp/Pluto.jl/issues/664). Maybe, this would be a less threatening way to get into the language.