8 Google Analytics Alternatives (Enterprise and Open Source)

• Open Web Analytics

  13 2,358 3.7 PHP

  Official repository for Open Web Analytics which is an open source alternative to commercial tools such as Google Analytics. Stay in control of the data you collect about the use of your website or app. Please consider sponsoring this project.

  

What it is: Open Web Analytics is an open-source web analytics platform that lets you analyze and track your site and app visitors. It offers flexibility to monitor your analytics with a simple and easy-to-use dashboard.

• PostHog

  99 17,013 10.0 Python

  🦔 PostHog provides open-source product analytics, session recording, feature flagging and A/B testing that you can self-host.

  

What it is: PostHog is an open-source product analytics platform that works directly with your data warehouse and event pipeline to keep you in control of your customer data. It allows you to automatically track different events like clicks, page views, forms, and taps. With PostHog, you can create flexible dashboards to display your product performance metrics like purchases, sign-ups, and conversions. PostHog is excellent if you want to host yourself, with the option to move to the cloud, private cloud deployment, or even keep the data in your infrastructure.

• WorkOS

  workos.com sponsored

  The modern identity platform for B2B SaaS. The APIs are flexible and easy-to-use, supporting authentication, user identity, and complex enterprise features like SSO and SCIM provisioning.

  

• Plausible Analytics

  304 18,286 9.8 Elixir

  Simple, open source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics.

  

What it is: Plausible is an open-source web analytics tool that lets startups, freelancers, and bloggers measure website traffic metrics with an easy-to-use dashboard. This tool uses a single page to present detailed website statistics according to user engagement on your site. The Plausible script is less than 1kb, so you are not worried that your site slows down when it's added.

• Mixpanel

  28 1,046 7.5 Objective-C

  Official iOS (Objective-C) Tracking Library for Mixpanel Analytics

  

What it is: Mixpanel is an analytics tool that lets businesses dive deep into user behavior on the website and mobile applications. Mixpanel lets you group your users based on actions they carried or did not carry out on your website and compare trends easily.

• Matomo

  148 18,999 9.8 PHP

  Empowering People Ethically with the leading open source alternative to Google Analytics that gives you full control over your data. Matomo lets you easily collect data from websites & apps and visualise this data and extract insights. Privacy is built-in. Liberating Web Analytics. Star us on Github? +1. And we love Pull Requests!

  

What it is: Matomo describes itself as a "powerful web analytics platform" that keeps you in control of your website data. Matomo secures data from your internal websites and intranet applications.

• InfluxDB

  www.influxdata.com sponsored

  Power Real-Time Data Analytics at Scale. Get real-time insights from all types of time series data with InfluxDB. Ingest, query, and analyze billions of data points in real-time with unbounded cardinality.

  

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