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Matomo
Empowering People Ethically with the leading open source alternative to Google Analytics that gives you full control over your data. Matomo lets you easily collect data from websites & apps and visualise this data and extract insights. Privacy is built-in. Liberating Web Analytics. Star us on Github? +1. And we love Pull Requests!
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WorkOS
The modern identity platform for B2B SaaS. The APIs are flexible and easy-to-use, supporting authentication, user identity, and complex enterprise features like SSO and SCIM provisioning.
You are definitely looking for analytics and there are many services for that. Those services usually handle a lot of the basics such as user information, page views and behaviors. But you can also send custom events. For example when a user clicks on a button to add/remove a product to their basket and whatever you want, really. Have a look at Matomo if you want full control over your data: https://matomo.org
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