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Another reason people prefer a pre-built theme is that it is is faster and easier to build. A custom one, however, requires a lot of patience and effort. But since your competitors have established their websites, you probably plan to launch your website as soon as possible. A ready-made theme can make that goal happen in no time. Although a pre-built theme needs some tweak, that will not last for a few days and weeks. A Rich Text editor may also help. Once you launch your website, do not forget to test its responsiveness and efficiency. Furthermore, you should be open to any constructive criticism.