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WorkOS
The modern identity platform for B2B SaaS. The APIs are flexible and easy-to-use, supporting authentication, user identity, and complex enterprise features like SSO and SCIM provisioning.
You might be able to get by with relatively simple "scripting" tools such as this: http://robotjs.io/ - or on Mac, the built in Automator tool. But if not, the "enterprise" grade version of this kind of thing is called RPA - robotic process automation. The market leader with the most robust solution (window and field detection and such) seems to be https://www.uipath.com/ - pretty expensive though (there's a whole industry of consultants dedicated to helping customers use fewer "robots" since the licensing is so costly). Here's an overview of open source alternatives.
Autohotkey