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The biggest advantage of investing in Cosmos at this very moment is airdrops. The set way to introduce new networks to the network is to airdrop coins of a new network to holders of several networks. This way it is ensured that you are able to participate in a new network, free of cost, or just sell off the airdrop in a network you are not interested in for a small profit (free money = free money). For newcomers: Airdrops are only available when one stakes a minimum amount (normally 5 ATOM) in a non-custodial wallet. E.g. the ATOM should be taken of a central exchange like Binance and be staked through a wallet like Keplr which fortunately is really easy to use.
Cosmos (ATOM) is a dPoS blockchain. Often it is named in the list of 3rd generation blockchains like ADA, DOT, ALGO, etc. As one can already see it has a lot of competition. To be able to get a better view of ATOM it is to not describe what it is in itself but how it compares to its competitors.