Mixpanel VS Open Web Analytics

You can test sales copy with Mixpanel to see where your traffic is coming from so you can see which content (Informative or promotional) generates the most engagement.

Custom Data Collection As you grow you can consider a bit more precise configurations and data analytics approachs. Implement custom data collection through or event tracking for example via Mixpanel. This allows you to capture specific metrics tailored to your product's unique needs

11. Mixpanel

Add analytics event with Mixpanel:

I am looking into whether you have experienced any pain points or issues not solved by current analytics platforms. By current solutions I'm talking plausible.io, mixpanel.com, usermaven.com and alike, providing features such as: total visitors, page views, online users, custom events tracking, top sources.

Ten years ago, there was a popular Ask HN: "what's your startup’s analytics setup?” [0]. Like the poster then (malandrew), I have the same problem in 2023: Selecting analytics solutions for the startup I'm working at has proven to be more daunting than I imagined.

There are many services to choose from and it's not immediately obvious how you should choose from the many offerings to get not only complete analytics coverage but also do so in a way where you can integrate them all to get a complete picture without any mismatch.

There is too much marketing speech copy on the sites of many analytics startups to properly evaluate them without wasting time and effort to signup, configure and use each one long enough to understand the value they provide.

Off the top of my head, there are services like Segment [1], Amplitude [2], Mixpanel [3], Trackingplan [4], Avo [5], Posthog [6], Freshpaint [7], etc.

So ten years later, what are the must-have analytics solutions for startups? What are the best tools for bringing in all the data from the different analytics tools? How should Engineering, Product and Data work together around analytics?

The more details you can provide the better.

[0]: https://news.ycombinator.com/item?id=4707903

[1]: https://segment.com

[2]: https://amplitude.com

[3]: https://mixpanel.com

[4]: https://www.trackingplan.com

[5]: https://www.avo.app

[6]: https://posthog.com

[7]: https://www.freshpaint.io

Mixpanel is a truly impressive product analytics tool that can provide rich insights to engineering, product, and marketing teams alike. Server-side Mixpanel integrations are able to produce an extremely reliable analytics layer with highly consistent event tracking. Deeply integrating Mixpanel in this way enables you to fully analyze your product and discover useful insights.

Website: https://mixpanel.com

For example, we all know advanced analytics systems such as Mixpanel or Amplitude, which are fundamentally the same. The implementation of these products requires the help of the developer, so the product that communicates clearly with the developer through clear documentation or tutorials can capture a large market share.

Analytics services can also be self-hosted. While this is a more expensive solution from a management perspective, it is the solution that affords the greatest flexibility for implementing and enforcing privacy protections. There are many offerings in this space, including established projects like Matomo (formerly Piwik) and Open Web Analytics.

It depends on what metrics exactly the analytics want to aim. Maybe it's indeed better to dev something just for this use case. But as he said, “track it ourselves” I'll avoid Google solution and use something like Open Web Analytics (In general case, I don't use Google Analytics any more).

What it is: Open Web Analytics is an open-source web analytics platform that lets you analyze and track your site and app visitors. It offers flexibility to monitor your analytics with a simple and easy-to-use dashboard.

I was looking at Open Web Analytics the other day - seems it can be easily hosted on any hosting plan.

I thought the old self-hosted version was available on github. See how http://www.openwebanalytics.com/ does it.